How is this product any different from the other cleaners out there?

Other cleaners get surface stains out, but 180XT is truly different - it actually binds the pheromone molecules and lifts them up and out. This is important, because when a pet urinates they release pheromones and those pheromones remain in the carpet or surface, even if you believe you have successfully removed the stains and odors. Humans can’t smell the pheromones that pets can and that’s what attracts them to keep re-marking the same area. We are so confident about 180XT that we guarantee it!